Who’s Behind The Cash Trail?
– What’s in it for you?
The purpose of pretty much any website is to provide information, products or services that help YOU… so writing about me seems a little self-indulgent to be honest.
Still, you’re here now, so presumably you want to know whether what you’re going to get from this site is worth your time.
Let’s see what I can tell you to persuade you…
Who is This Jeff Guy?
If you’ve never heard of me, the obvious question is why should you listen to me?
My name’s Jeff Cowtan.
My marketing story starts back in 2009 after I gave up a 25 year career I hated.
I was an optician of all things… couldn’t stand it!
Every day I couldn’t wait to go home.
“It’d be different if it was your own business” they all said.
So in 1998 I bought my own opticians and guess what …
Yep, hated that as well!
The trouble is, the money wasn’t too bad, so I put up with it for another seven years.
But then one day, I finally decided enough was enough… it was time to jack it all in and do something different.
Which is exactly what I did!
If you’re interested in the full story, you can read about it in the ‘5 Words That Will Change Your Life‘ pdf on the Free Resources page. You can get instant access here.
Fortunately I’d already dabbled in online marketing (although never really got anywhere) so it seemed like the perfect opportunity – along with a leap of faith and a pretty hefty investment – to get myself acquainted with one of the top direct-response marketers here in the UK.
It was a good move…
It turns out, I was pretty good at writing sales copy and to cut a long story short, I ended up ghost-writing a sales letter for him a few years later.
That first effort was a huge success and led directly to me being asked to write more sales letters, a couple of which brought in revenue of well over £2,000,000 a piece (roughly $2,500,000)!
Needless to say, I did pretty well out of them and after that, through collaboration and contacts, my career as a copywriter took off.
I must be doing something right…
Here we are some 14 years later, and having now worked with other successful marketers in the UK, so far, the campaigns I’ve written – mainly in the ‘make-money’ niche – have brought in sales well in excess of £20,000,000 (roughly $24,000,000), so I know I must be doing something right.
It also means I’ve seen it all… what works, what doesn’t, what’s real, what’s a scam!
And it’s this insider information that puts me in a unique position to talk with authority about selling on the internet, and more importantly, how I can help you get YOUR big ideas out into the world, especially when it comes to using emotionally driven, customer-motivating sales messaging that creates a big impact.
What’s in it For You?
I started The cash Trail because I’m still constantly learning, improving, building and it occurred to me, I’ve got a lot to say that you might benefit from (although you may of course disagree after you read my content 😄).
Thing is, I really want to help people with the same mindset as me, especially those of us who are aren’t so young but need a bit of active encouragement to break out of average and start something new.
I genuinely changed my life because I’d had enough, but now, because I’m closer to the action I thought I’d share how I did it, so anyone else who’s looking to build a richer, happier, healthier life, might think, “hey, I fancy a bit of that” and have a crack at it themselves!
Now I can’t deny I’ve done pretty well out of ghostwriting powerful, hard-hitting sales copy for these top marketing guys.
Combining that with a love of having a good time and not dedicating my whole life to working, I really can’t complain.
Since finally changing my career, it’s opened up the doors to so many wonderful new opportunities including …
- ⛵ Buying a great little sailing boat
- 🏍 Enjoying riding an excessively large 1500cc motorcycle
- ⛪ Upgrading my home to a mortgage-free 5 bed property near the sea
- 🛫 Getting my private pilot’s licence (PPL) at the age of 52
- 🪂 Oh, and I also learnt to paramotor as well!
But it’s now time to branch out.
Rather than writing exclusively for wealthy clients I’ve decided I want to write about the stuff that benefits me and you.
The Cash Trail is my way of showing that with the right attitude, you don’t have to be tied to the 9 to 5 and can do so much more living.
This is my journey so far… hope you can join me for the next leg of the adventure too.
